How do cinemas change their operating means during the COVID-19 pandemic?

With many business establishments slowly reopening their doors to a new normal way to operate, cinemas are one of the businesses that are coping up with the operations change they need to survive the crisis they are facing.

Through these operation changes, they were able to integrate the use of a two-decade-old technology, QR codes, to essentially ease the problem they experience with their previous operation means.

As a way to provide a safe yet interactive movie viewing experience for their customers, many cinema owners are incorporating the use of an advanced QR code generator online to fully transform their operations means.

How do cinemas integrate the use of QR codes during the COVID-19 pandemic?

In transforming their cinema experience, here are some of the notable QR code uses that most moviegoers can agree on going through during the new normal movie visit.

Portal for Online ticket purchases

With online ticket sales, you can keep your business open 24 hours a day, seven days a week, and maximize ticket sales. By using QR codes, you can make it simple for customers to buy tickets online. QR codes can be used to direct visitors to your website or social media pages where they can purchase tickets.

To reach a bigger audience, this QR code can be used on promotional posters and other printed items and redirect them to their movie ticket links.

Movie Trailer Portal

As a way to indulge more viewers to watch the movie their cinema is currently screening, movie trailers are flashed in their platform waiting for screens. And these screens are usually placed at an elevated area, most people who are watching them can sometimes develop a neck problem.

Because of that, cinema operators are stepping up their movie trailer marketing by simply placing a video QR code in each of the posters and stands they have for viewing. In this way, moviegoers can easily watch the movie trailer right through their smartphone screens by simply scanning one.

Contactless transaction

Due to the constraints imposed by Covid-19, premises are required to minimize interaction to the greatest extent possible. QR codes are now being utilized not only to make transactions faster and easier but also to encourage customers to engage in contactless interactions.

To check-in and make a contactless payment transaction, use QR codes. Customers can pay by scanning a QR code to access their online banking account. On your movie theater tickets, you can include a QR code that allows you to check the ticket’s validity instantaneously.

Customers will no longer have to give over their money and tickets to your employee before seeing the movie thanks to this QR code.

How to create a QR code for Cinema?

You may create a variety of QR codes for your movie theaters. When it comes to a PDF file with discounts or promotions, a File QR code is a good option. Another example is that if you want to direct your audience to a landing page, you can make a URL QR code, or if you want to promote your social media profile, you can create a social media QR code.

1. Open an online QR code generator with logo website and sign up for an account.
2. Choose what type of QR code you want to generate (For example URL, File)
3. Choose the “Dynamic QR code” option and generate.
4. Customize your QR code with logo and design.
5. Run a scan test
6. Download and place it on your cinema surfaces.

Conclusion

With the use of QR codes, you can achieve what you are expecting. From providing a quick solution to many complicated tasks to effectively retarget your marketing audience, these 2D barcodes are here to deliver them without any hassle.

As safety and marketing results are one of many businesses’ priorities today, QR codes are the perfect tool that they can integrate.